Custom Wine Tours & Vacation Packages in Italy
No brochure itineraries here. Tell us how you like to travel and taste, and your personal trip designer builds the days — one, or fourteen — entirely around you.
Built entirely around youThis isn't a tour picked off a shelf. There's no fixed itinerary to browse or adapt — we start from a blank page and build around your dates, your taste in wine, your pace and your budget.
Our Philosophy
Most of what we run are pre-built tours — a set route, a set winery, a set day. This is the opposite. A custom wine tour starts with a conversation, not a catalog: what you're curious about, which wines you already love, how you like to spend a day, who you're traveling with. Everything else — the estates, the pace, the meals, the villages along the way — is designed around those answers.
We've spent more than twenty years building relationships with family-owned wineries across Tuscany, Piedmont and Veneto, and we personally taste what we recommend. That's what makes it possible to say yes to almost any request, rather than pointing you toward the nearest thing we already had on the shelf.
How It Works
Tell us about your trip
Dates, number of travelers, the wines or regions you're drawn to, your pace, your budget range, and anything you're celebrating. The more detail, the better the first draft.
Your trip designer builds a proposal
Usually Vittorio himself, drawing on wineries and guides in the regions you've mentioned. A feasibility reply is free and typically arrives within 24–48 hours. If you want us to plan the itinerary and check availability with the suppliers, we first ask you to save a card as a guarantee — see the two services above.
We refine it together
Swap a winery, add a cooking class, push the pace or slow it right down — as many rounds as it takes until the plan feels like yours.
You travel, and it keeps adapting
Your private driver and guide can still adjust the day in real time — a longer lunch, a village you didn't plan for, a cellar you want to revisit.
Two Ways We Can Help You
Not every enquiry needs the same work. Please choose the service that fits what you need — they are different, and only the first one is free.
1. Feasibility enquiry
You have an idea and want to know whether it works. We answer with general information, indicative price ranges and practical advice, based on our experience.
- No card required
- We do not contact any winery, hotel, driver or guide
- No availability is checked or held
- No commitment on either side
2. Itinerary planning & confirmed availability
We design your bespoke programme and contact wineries, hotels, drivers and guides directly to check and secure availability. This is skilled work that takes our team considerable time, so it is not free: it is guaranteed by a credit card.
- Your card is saved securely by Stripe — nothing is charged now
- We start contacting suppliers only after the card is saved
- If you decide not to purchase the package, Italy and Tour Snc (Italy and Wine) is entitled to charge €150 to your card as the cost of processing your file
- If you purchase the package, the €150 is never an extra cost: it is deducted from the price of the package
How the planning works, step by step
You save a card as a guarantee
We send you a secure link. No charge is made.
We plan together, step by step
We build the programme in stages, contacting the suppliers as we go, and you tell us how you like each step.
You approve the programme — the deposit confirms your order
Once you give us your approval, the deposit is charged to confirm the order. The €150 is never an extra cost: if it was already charged it is deducted from the deposit, otherwise it is simply never charged.
You pay the balance 30 days before departure
The balance of the package is paid 30 days before the date of departure.
What We Can Build For You
- Private tastings at family-owned wineries across Tuscany, Piedmont, Veneto and beyond
- Vineyard walks and cellar visits led by the winemakers themselves
- Food pairings, truffle hunting, and hands-on cooking classes
- Private dinners at wine estates or historic villas
- Multi-day countryside stays with one driver-guide for the whole trip
- Restaurant reservations and boutique accommodation, booked on your behalf
- Corporate incentive trips and private celebrations, of any size
- Wine woven into a wider trip — art, food, or other regions of Italy, in one itinerary
Who We Plan For
Some of our custom requests come from first-time visitors who care about one specific region or grape and want the whole day built around it. Others come from collectors chasing a particular label, families marking an anniversary, or companies rewarding their teams with something more memorable than a conference room. Over twenty years working with private groups and companies, the one constant is that no request has been too big, or too small, to take seriously.
Examples of Trips We've Built
Every custom itinerary is different by definition, so there's no fixed example to show you — but here's a sense of the range, drawn from real requests.
A day built entirely around Barolo
A couple who only wanted Nebbiolo — no fixed lunch stop, no filler winery. They ended up staying three extra hours at the estate they liked best, and we simply let the day run long.
Three regions, one seamless trip
A corporate group of fourteen: Tuscany for the first days, a truffle detour mid-week, then a private transfer to a Piedmont estate for the closing dinner.
An anniversary, planned around one bottle
A private dinner at a 15th-century wine estate, with a sommelier-led tasting built around the couple's wedding vintage.
Your Trip Designer
Vittorio Del Bono Venezze
Every custom itinerary is planned by hand, not assembled from a template. Once you get in touch, Vittorio and the team put together a first proposal tailored to your dates, taste and budget. A feasibility reply is free; planning the itinerary with our suppliers is guaranteed by a card (see the two services above).
Frequently Asked Questions
Is there a minimum budget or group size?
No — we've planned single-day requests for couples and week-long trips for corporate groups of twenty. Tell us your range and we'll design within it, not around it.
How far in advance should we get in touch?
As early as you can, especially for peak season (April–October) or if you have a specific winery in mind — but we've also turned around proposals for trips just a few weeks out.
Can you match a very specific wine focus or dietary requirement?
Yes. Single-grape itineraries, allergies, vegetarian or vegan requests, non-drinkers in the group — tell us up front and we'll build the wineries, guides and meals around it.
Do you also arrange accommodation and restaurants, not just wineries?
Yes — hotels, private dinners and restaurant reservations can all be part of the proposal if you'd like us to handle them, or we can focus purely on the wine days if you're sorting the rest yourself.
What if we don't know exactly what we want yet?
That's normal, and it's fine — a rough sense of dates, region and how many people is enough to start a conversation. The proposal itself is often what helps clarify the rest.
Reviews
Tanya Adams
Definitely worth doing! This is our 2nd tour with Italy & Wine and I would highly recommend them. The experience from booking to drop off was impeccable. Andrea, our guide, was a wealth of wine knowledge & a delight to spend the day with. I am looking forward to going back & doing another tour asap.
Brunello the Big Red Wine TourLisa Leibig-Zimmerman
We learned a lot from Andrea and had a very enjoyable time. I really appreciate having a local talk to us about the wine, the area, the culture etc, and Andrea was especially considerate. Also, going out a bit further to experience the Brunello and see Montalcino was definitely worth the drive! It was a perfect ending to our Florence vacation.
Brunello the Big Red Wine TourKirsten Capobianco
What a wonderful birthday I had in charming Montalcino in great company ! Andrea was a joy & very knowledgeable about wine & the region. Fortunate to share this day with another great couple . All on the hunt for my Ferragamo & enjoying fantastic wines along the way! Met both winemakers & enjoyed all the wines. Highly recommend
Brunello the Big Red Wine TourNeed a Starting Point First?
If it helps to see something concrete before writing in, these are some of our private itineraries — every one of them can still be adjusted to your own request.
Private · Multi-day5-Days Private Wine Holiday in Tuscany
Five days from Florence to Chianti and Montalcino, with two full tasting days spanning Chianti Classico to Brunello.
Private · Multi-day3-Days Private Wine Holiday in Tuscany
Three private days across Chianti Classico, San Gimignano, Montepulciano, and Montalcino — Tuscany's top wine estates in one trip.
Small group · Multi-dayTuscany Wine Holiday Tour
A 5-night shared wine holiday through Tuscany's vineyards and villas, pairing tastings with local food and sommelier guidance.