Wine Tour to Nobile di Montepulciano
Explore 700 Years of Wine Tradition
About This Tour
Discover the charm of medieval Montepulciano, renowned for nearly 700 years of winemaking history. Visit a hidden-gem winery to explore its vineyards and cellars, and enjoy private tastings of Nobile di Montepulciano and the more approachable Rosso di Montepulciano.
Highlights
- 700 years of winemaking history in Montepulciano
- Private tastings of Nobile and Rosso di Montepulciano
- Visit to a hidden-gem family winery
- Free time to stroll the medieval town
Itinerary
Pickup
Private pickup at your hotel in Florence for the drive south to medieval Montepulciano.
Hidden-gem winery — vineyard & cellar
Visit to a hidden-gem family winery with nearly 700 years of winemaking history, exploring its vineyards and cellars.
Private tasting
Private tasting of Nobile di Montepulciano and the more approachable Rosso di Montepulciano.
Free time in Montepulciano
Free time to stroll the medieval town at your own pace.
Return
Drop-off back at your hotel in Florence.
What's Included
- Private, air-conditioned vehicle with dedicated English-speaking driver
- 2 winery visits with tastings of Nobile and Rosso di Montepulciano
- Traditional Tuscan lunch
- Scenic stop in Montepulciano's historic center
- All local taxes
- Tips and gratuities
Price by Group Size
| Group size | Price per person | Total |
|---|---|---|
| 2 travelers | €450 | €900 |
| 3 travelers | €400 | €1,200 |
| 4 travelers | €375 | €1,500 |
| 5 travelers | €350 | €1,750 |
| 6 travelers | €325 | €1,950 |
| 7 travelers | €300 | €2,100 |
| 8 travelers | €250 | €2,000 |
Your Trip Designer

Vittorio Del Bono Venezze
Every private day is planned by hand, not booked from a menu. Once you enquire, the team puts together a proposal tailored to your dates, pace and taste — usually within 24 hours, with no obligation to book.
The Wineries
Meeting Point
Pickup at your hotel or residence in Florence when possible. Some central streets fall within the ZTL limited traffic zone — cars cannot enter them — in which case we arrange a nearby meeting point instead.
Tour Area
Cancellation Policy
| Notice before departure | Charge |
|---|---|
| More than 14 days | No charge |
| 48 hours – 14 days | 50% of tour price |
| Less than 48 hours | 80% of tour price |
| No-show | 100% of tour price |
Frequently Asked Questions
What's the difference between Nobile di Montepulciano and Brunello di Montalcino?
Both are excellent Sangiovese-based DOCG wines from neighboring towns, but Nobile allows a small percentage of other grapes and ages for only 2 years (Brunello requires 5), giving it a softer, more approachable style at a generally lower price.
Is Vino Nobile the same as Montepulciano d'Abruzzo?
No — despite the similar name, they're unrelated. Vino Nobile di Montepulciano is a Tuscan Sangiovese wine from the town of Montepulciano, while Montepulciano d'Abruzzo is a different grape variety grown in Abruzzo, on Italy's other coast.
How much free time do we get in Montepulciano's old town?
Enough to stroll the Renaissance streets and take in the views over the Val d'Orcia at your own pace. Your guide can adjust the timing on request.


