Top Rated on Google & Yelp · Verified Reviews Licensed Italian Tour Operator · Florence · Since 2004
Private · 9:00 AM – 6:00 PM · Tuscany

Wine Tour to Nobile di Montepulciano

Explore 700 Years of Wine Tradition

Duration
9:00 AM – 6:00 PM
Party
2–8 travelers, private vehicle
Vehicle
Private, with driver
Guide
Private, English
This day is exclusively yours. No other travelers, no fixed schedule — the vehicle, driver and guide are reserved only for your party, and the plan below adapts to your pace.

About This Tour

Discover the charm of medieval Montepulciano, renowned for nearly 700 years of winemaking history. Visit a hidden-gem winery to explore its vineyards and cellars, and enjoy private tastings of Nobile di Montepulciano and the more approachable Rosso di Montepulciano.

Highlights

  • 700 years of winemaking history in Montepulciano
  • Private tastings of Nobile and Rosso di Montepulciano
  • Visit to a hidden-gem family winery
  • Free time to stroll the medieval town

Itinerary

1

Pickup

Private pickup at your hotel in Florence for the drive south to medieval Montepulciano.

2

Hidden-gem winery — vineyard & cellar

Visit to a hidden-gem family winery with nearly 700 years of winemaking history, exploring its vineyards and cellars.

3

Private tasting

Private tasting of Nobile di Montepulciano and the more approachable Rosso di Montepulciano.

4

Free time in Montepulciano

Free time to stroll the medieval town at your own pace.

5

Return

Drop-off back at your hotel in Florence.

What's Included

  • Private, air-conditioned vehicle with dedicated English-speaking driver
  • 2 winery visits with tastings of Nobile and Rosso di Montepulciano
  • Traditional Tuscan lunch
  • Scenic stop in Montepulciano's historic center
  • All local taxes
  • Tips and gratuities

Price by Group Size

Group sizePrice per personTotal
2 travelers€450€900
3 travelers€400€1,200
4 travelers€375€1,500
5 travelers€350€1,750
6 travelers€325€1,950
7 travelers€300€2,100
8 travelers€250€2,000

Your Trip Designer

Vittorio Del Bono Venezze, founder of Italy and Wine, private wine tour operator in Florence

Vittorio Del Bono Venezze

Every private day is planned by hand, not booked from a menu. Once you enquire, the team puts together a proposal tailored to your dates, pace and taste — usually within 24 hours, with no obligation to book.

The Wineries

Family-run, hand-selected wine estates across Montepulciano — visits typically include a vineyard walk, a look at the cellar, and a guided tasting led by the winemakers themselves.

Meeting Point

Pickup at your hotel or residence in Florence when possible. Some central streets fall within the ZTL limited traffic zone — cars cannot enter them — in which case we arrange a nearby meeting point instead.

Tour Area

Cancellation Policy

Notice before departureCharge
More than 14 daysNo charge
48 hours – 14 days50% of tour price
Less than 48 hours80% of tour price
No-show100% of tour price

Frequently Asked Questions

What's the difference between Nobile di Montepulciano and Brunello di Montalcino?

Both are excellent Sangiovese-based DOCG wines from neighboring towns, but Nobile allows a small percentage of other grapes and ages for only 2 years (Brunello requires 5), giving it a softer, more approachable style at a generally lower price.

Is Vino Nobile the same as Montepulciano d'Abruzzo?

No — despite the similar name, they're unrelated. Vino Nobile di Montepulciano is a Tuscan Sangiovese wine from the town of Montepulciano, while Montepulciano d'Abruzzo is a different grape variety grown in Abruzzo, on Italy's other coast.

How much free time do we get in Montepulciano's old town?

Enough to stroll the Renaissance streets and take in the views over the Val d'Orcia at your own pace. Your guide can adjust the timing on request.

From€250Pickups more than 30 minutes outside the city may incur a supplement on the listed price.