Top Rated on Google & Yelp · Verified Reviews Licensed Italian Tour Operator · Florence · Since 2004
Shared · Full day · Tuscany

Nobile di Montepulciano wine tour

A Journey Through Historic Wineries & Renowned Vino Nobile

Duration
Full day
Group
2–8 travelers
Transport
Included
Lunch
Included

About This Tour

Uncover the rich heritage of Montepulciano wine on a small-group tour from Florence. Visit family-owned wineries, taste the prestigious Nobile di Montepulciano, and enjoy a Tuscan lunch in the heart of wine country, followed by a stroll through Montepulciano's Renaissance palaces and charming alleys.

Highlights

  • Visit family-owned wineries producing Vino Nobile di Montepulciano
  • Guided tastings of Nobile and Rosso di Montepulciano
  • Tuscan lunch paired with a curated selection of local wines
  • Stroll through Montepulciano's historic center with views of Val d'Orcia

Itinerary

1

Pickup

Meet your guide at the tour's meeting point and head south into Montepulciano wine country.

2

First winery — vineyard & tasting

Visit a family-owned winery for a guided tasting of Nobile and Rosso di Montepulciano.

3

Second winery — cellar visit & lunch

Tour the cellars of a second estate, followed by a Tuscan lunch paired with a curated selection of local wines.

4

Montepulciano old town

Stroll through the Renaissance palaces and alleys of Montepulciano's historic center, with views over the Val d'Orcia.

5

Return

Drop-off back at the meeting point.

The Wineries

Family-run, hand-selected wine estates across Montepulciano — visits typically include a vineyard walk, a look at the cellar, and a guided tasting led by the winemakers themselves.

Meeting Point

Lungarno Cellini 33, Florence

Tour Area

Cancellation Policy

Notice before departureCharge
More than 14 daysNo charge
48 hours – 14 days50% of tour price
Less than 48 hours80% of tour price
No-show100% of tour price

Frequently Asked Questions

What's the difference between Nobile di Montepulciano and Brunello di Montalcino?

Both are excellent Sangiovese-based DOCG wines from neighboring towns, but Nobile allows a small percentage of other grapes and ages for only 2 years (Brunello requires 5), giving it a softer, more approachable style at a generally lower price.

Will I be sharing the tour with other travelers?

Yes — this is a small-group tour with a maximum of 8 participants, typically a mix of couples, friends and solo travelers. It is a good option if you would rather not book an entire private vehicle.

What happens if it rains?

Wine tastings and lunch take place indoors, so the tour runs as planned rain or shine. Only the outdoor vineyard walk is shortened — your guide adjusts it on the day.

Reviews

Diane Peschka

US, 7 September 2026

We chose this small-group experience to discover Montepulciano and its wines, and it became one of the highlights of our time in Tuscany. Niccolò was an engaging, exceptionally knowledgeable guide, adding context and character to every part of the day. Both wineries were set in beautiful surroundings, and the tastings were genuinely memorable—we enjoyed the wines enough to take a few bottles home from each estate. We also loved our time in Montepulciano itself: exploring the historic center and taking the local shuttle gave us the chance to appreciate corners and views we might otherwise have missed. Relaxed, personal and thoughtfully organized, this is a wonderful choice for anyone who wants to experience Tuscany beyond the usual itinerary. We left already hoping to return, perhaps for a longer stay among the hills. 12:21

Nobile di Montepulciano wine tour

Jeroen Koppenol

NLD, 18 May 2026

We had a wine tasting tour guided by Andrea Colato. First of all, Andrea is really knowledgeable about all the differences in the wine-making. His enthusiasm made our day and tour. Then we experienced the beauty of Tuscany and Montepulciano. The view was breathtaking. Thank you very much / grazie mille!

Nobile di Montepulciano wine tour

David Olsen

CAN, 22 September 2024

Andrea was a wealth of knowledge! Such an amazing experience! We learnt so much, not only about Italian wine but wine in general. Highly recommend if you’re looking for a learning experience with exposure to the some of the best wines of the area.

Nobile di Montepulciano wine tour

Keith Kindler

USA, 1 July 2024

Viator’s error was our WIN! We were emailed a cancellation and started to look for other wine tour- lucky for us we found Andrea and this spectacular tour of the region, 2 vineyards, a beautiful lunch and a walking tour of Montepulciano. We were also fortunate to be the only ones on our tour, but I have no doubt Andrea would have been equally attentive to more guests. He was incredibly knowledgeable, personable and made the day a delight! I highly recommend asking for him if you are interested in this region, their grapes and their beautiful wines. You will not be sorry!

Nobile di Montepulciano wine tour
From€280per person